In 1997, that proportion was 85 percent. Women are the predominant buyers of products advertised on infomercials. Throughout the program, a toll-free number appears. Its title is "Arnold's Gourmet Kitchen.mbtshoes4sales.topmbtshose." During the 1940s and 1950s, radio shows routinely carried the names of their sponsors.9 million of infomercial billings were registered in the health and fitness area, $35.com) and kitchen electrics, and $23 A million in finances, business opportunities, insurance, and banking.com) August 1990, harks back to an earlier age in broadcasting." By producing programming to go with their commercials, companies create ads that are similar to infomercials as a way of ensuring that the ads will not be lost in the clutter of other messages.The infomercial is a 30-minute ad that looks like a program but is instead selling a product. Syndex stipulates that cable stations cannot show syndicated programs if the same programs are being shown on local television in the same market. The Valvoline Driving Test, which aired in late MBT Shoes On Sale(http://www.1 million in house wares MBT Shoes(http://www. Overall, there were $827 million in media billings in 1997, and billings have been dropping in the past five years. During the time that is now blocked out by Syndex, cable stations can, if they choose, pick up infomercials beamed to them twenty-four hours a day at no charge via satellite. Because the program bore the sponsor's name, it, too, was a form of advertising. The Dinah Shore Show was sponsored by Chevrolet and featured the tune "See the USA in Your Chevrolet.

. By calling it, viewers can order the product., makers of Valvoline motor oil, had its advertising agency, Bozell, create both the Second Annual Valvoline National Driving Test fire-resistance cable and the ads for it. He then paid disc jockey Wolfman Jack to endorse the product as "Wolfman Jack's favorite all time hits"; $200,000 in production costs later, the infomercial offering the cassettes was ready to air. Another infomercial featuring chef Arnold Morris resembles a Julia Child cooking show. For that infomercial, a producer gathered the rights to 150 past hits and packaged them on twenty cassettes. In the fourth quarter of 1997, $42. On January 1, 1990, when the Federal Communications Com-mission's regulation called Syndex (for "syndication exclusivity") went into effect, use of infomercials by cable stations rose. Valvoline Inc. One infomercial had the look of a rock 'n' roll special. In 1995, 69 percent of purchases were made by females

Charter BV cable Triple Play includes digital phone, digital cable, and high speed internet all for a single low monthly rate. If you're using analog phone lines, your lousy reception may be the lines rather than the phone itself. You can enjoy yourself with plenty of movies available to look at on Charter Cable. Charter Triple Play allows you to take advantage of combining all three services, cable tv, internet, and phone into one money-saving bundle. Movies are updated every month so you are not picking from the same movies to watch. If you're accustomed to analog phone lines and their lousy reception, then this service is for you! Your friends and family will be able to hear you loud and clear on a long distance call. Digital phone is far better than any other service available.

You may enhance your business by chatting with people in any other places in the world with your broadband internet connection. Video as well as music files require mere moments compared to your old ISP. Another good selection is Charter Phone Service.Charter Cable TV Service is an ideal solution if you are in need of better phone, internet and cable service. Movie buffs who like watching movies every night must use Charter's On Demand services. Called an Internet Access Company , the company which provides all facilities and infrastructures for surfing the Internet are usually known as Internet service provider. The benefits of Charter Cable TV include: Your favorite movies, wide screen television, and lots of channels. Web pages will now load onto your computer almost instantly. No more packets are being dropped when you go with digital.

When it comes to video and media entertainment, there really is no reason why anyone should be left behind especially with all the choices being made available by satellite TV and cable TV service providers. But since for practical reasons you can only have one, which of these two services will offer the best deal for you? Here, we take a look at how one compares to the other in terms of the major factors you have come to expect from each.

In terms of COST:

Satellite TV wins, versus cable TV. Recently, the rates per month of satellite services have decreased while cable TV services have increased. Over the last few years, the rate of increase has gone a little over 8 percent each year. You could, for example, get satellite TV services for as low as $19.99 a month. With cable TV, the lowest you can go is around $39.99 a month.

In terms of INSTALLATION FEES and EXTRAS:

It s still satellite TV. The basic cable TV rate you could get lets you view about 65 channels. If you want to access more, you only have to add around $11 each month to view channels with digital programming. Installation cost is around $40 for a single room. If you want to access cable TV in other areas of the house, you only need to add $9.95 for every additional room you want cable to be installed.

With satellite TV, a monthly rate of about $30 lets you view 100 channels (that s all digital programming). You could even take advantage of free installation not just in a single room but for a maximum of 4 rooms. That s a lot of savings if you want to view as many channels as you can stand from basically every important room in your house the living room, the bedroom, the kitchen or the family den.

The two major satellite service providers in the U.S. (DISH and DIRECTV) also offer equipment to go with your satellite TV at no cost.

In terms of PICTURE QUALITY:

You could expect digital picture quality and audio from both satellite TV and cable TV (although some cable TV service providers still stick to older analog technology). The only drawback is that most cable TV service providers charge additional fees for turning your analog picture to digital format. Currently, the fees range from about $10 to about $15 per month, depending on the provider. If you opt for satellite TV, you could be assured that both DISH and DIRECTV will let you view your favorite channels in sharp, picture perfect digital format.

In terms of PROGRAMMING:

You can expect great quality programming for both satellite TV and cable TV. However, if you re a video monster and prefer a wide range of channels to choose from, satellite TV has more to offer for you. You could also expect more HDTV programming from satellite TV.

In terms of SERVICE RELIABILITY:

Satellite TV relies on the satellite dish to transmit signals from a satellite onto your television set. Since the dish is located outside, reception can sometimes be affected by bad weather. However, this doesn t happen very often and you could rely on satellite TV to deliver high quality reception 99 of the time. With cable TV, you ll have to rely on the maximum output of analog technology for good quality pictures.

Outages for satellite TV are also quite low (about 1 ). For cable TV, it s about 4 .